Product and Marketing Strategies

A successful corporate strategy is only as good as the execution. Reap Consulting has extensive experience at developing and driving the Product and Market Strategies that ensure that the returns demanded by senior management are delivered by the Sales, Marketing and Technical teams.

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A successful product and market strategy includes:

• Market and customer segmentation

• Qualifying and prioritizing target segments

• Selecting and optimizing the portfolio of products and services

• Building value propositions and sales pitch packs

• Developing commercial strategies to maximize profitability

• Building actionable product launch and go-to-market strategies

• Training the Sales, R&D and support teams

• Developing and executing a Marketing Communications Plan

• Monitoring KPIs and manage the execution

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Colin Reed has led Marketing, Product Management and Market Communication teams with a consistent track record of successful product launches, sales growth and profit improvement.