Case Study: Global Healthcare Strategy

Led the EMEA and Asia-Pacific Marketing and Strategy teams and co-ordinated with Americas team
Led the global analysis of Market Trends, Customer Needs and Key Buying Factors
Performed comprehensive competition analysis
Evaluated product portfolio profitability
Developed full marketing and product strategy by region, including capital investment plans and M&A pipeline
Led the development of product value propositions, go-to-market plans and R&D project pipeline
Led the team driving the execution of the action plans

Aligned 5-year Healthcare Packaging strategic plan across all businesses, with growth of 7% CAGR
Action plans approved by CEO and Executive Board
Successful implementation of product development portfolio of over €80m sales p.a.
Successful implementation of major capital investments of value >€25m p.a.
Actual profit growth of >10% CAGR over 3 years against an underlying market growth of <3%

Detailed knowledge of global healthcare and packaging markets
Ability to understand and explain complex environments and situations
Interpersonal skills to align multiple Business Units
Leadership skills to develop and lead cross-functional teams
Cultural sensitivity and flexibility to lead and motivate teams across the world
Understanding of corporate drivers to ensure sign-off by Board